This privacy policy explains what data ArcadeMatrix collects, how cookies are used, and the choices available to visitors.

1. Information We Collect

We collect non-personal and personal information to operate the Website and, where applicable, to support advertising and analytics.

1.1 Non-Personal Information

We automatically collect anonymous technical data:

• IP address (anonymized)
• Browser type and version
• Operating system
• Pages visited and session duration
• Time and date of visit
• Referral source
• Device screen & model information

Some of this data may be collected via cookies and similar technologies used for site operation, analytics, and advertising (including Google advertising products where enabled).

1.2 Personal Information

We only collect personal data you voluntarily submit:

• Full name
• Email address
• Comments, feedback or contact messages

We never sell, rent or share your personal data for commercial third-party advertising purposes.

2. Cookies & Advertising Tracking Technologies

We use cookies and similar technologies to operate the Website, remember preferences, measure traffic, and support advertising where ads are shown.

Where enabled, third-party partners such as Google may set or read cookies to deliver and measure ads, including personalized ads based on activity across websites. Advertising scripts may load as part of normal page delivery and are not always blocked until a consent choice is made.

On some devices and pages, we may show a cookie preference banner so you can accept, reject, or customize non-essential cookie categories. Banner availability can vary by device; choosing preferences in the banner does not replace the opt-out tools below.

You may opt out of personalized advertising by visiting Google Ad Settings.

You may also use industry opt-out tools such as the Network Advertising Initiative (NAI) opt-out page.

Google’s data usage on partner sites: Google Partner Sites Privacy

3. How We Use Your Information

• Operate, maintain and improve website functionality
• Serve compliant Google AdSense & GAM AdX advertisements
• Analyze website traffic and ad performance statistics
• Respond to user inquiries and support messages
• Fulfill legal obligations and Google advertising policy requirements

4. Legal Basis for Data Processing (GDPR)

• Consent: Where we collect voluntary information (for example newsletter signup or contact messages), or where you set cookie preferences in our banner when it is shown.
• Legitimate Interest: Operating and securing the Website, understanding basic traffic patterns, and delivering advertising that helps fund the site, subject to applicable law and your opt-out choices.
• Legal Obligation: Meeting applicable legal and regulatory requirements.

5. Third-Party Data Sharing

We only share anonymous technical data with Google to deliver ad serving, ad targeting and ad reporting services.

We may share limited data with secure hosting and analytics providers bound by strict data protection agreements.

We do not sell your personal information to any third parties, and do not share personal data without your clear consent.

Legal Requirements and Business Transfers

We may disclose your personal information in the following circumstances:

• Legal Compliance: To comply with applicable laws, regulations, legal processes, or enforceable governmental requests (including requests from jurisdictions outside of your country of residence).
• Fraud Prevention and Security: To detect, prevent, or otherwise address fraud, security, or technical issues.
• Protection of Rights: To protect against harm to the rights, property, or safety of our Website, our users, or the public as required or permitted by law.
• Business Transfers: In connection with any merger, acquisition, sale of company assets, or transition of service to another provider, we may transfer your personal information. We will ensure that any successor entity continues to protect your information in accordance with this Privacy Policy, and we will notify you before your personal information is transferred or becomes subject to a different privacy policy.

Links to Other Websites

Our Website may contain links to third-party websites or services that are not operated by us. This Privacy Policy applies only to our Website and services. We are not responsible for the privacy practices, content, or data handling of third-party websites.

When you click on a link to a third-party website, you will be subject to that website's own privacy policy and terms of service. We encourage you to review the privacy policies of any third-party websites you visit.

If you choose to log in to a third-party website using any account credentials associated with our Website (if such feature is available), please be aware that the third-party website may request additional information beyond what you have provided to us. Any information you provide to third-party websites is governed by their respective privacy policies.

6. Data Storage and International Transfer

Our website is hosted on servers located in various regions to ensure optimal performance and reliability. Your personal data may be stored and processed in countries outside of your own, including but not limited to the United States, European Union, and other jurisdictions where our service providers operate.

We ensure that any international transfer of your personal data is conducted in compliance with applicable data protection laws, including GDPR and CCPA/CPRA. When data is transferred to countries that may not have the same level of data protection as your country, we implement appropriate safeguards such as standard contractual clauses approved by the European Commission or other legally recognized mechanisms.

Depending on where you are located, using the Website may involve transfer and storage of data as described above. Where required by law, we rely on appropriate transfer safeguards.

7. Data Retention Period

Anonymous advertising & visitor data is retained for maximum 24 months, then fully anonymized or permanently deleted.

Personal user data is stored only for the minimum time required to resolve your requests and comply with legal rules.

8. Data Security Protection

We apply industry-standard technical and organizational security measures to protect user data from unauthorized access, leakage or abuse.

No internet transmission is absolutely 100% secure, however we continuously maintain robust data safeguards.

9. Children & COPPA Privacy

This website is intended for general family audiences, not directed to children under the age of 13.

We do not knowingly collect, track or advertise to users under 13 years old. Any detected child data will be immediately erased.

10. User rights Under GDPR & CCPA/CPRA

GDPR Rights – European Economic Area Residents

• Right to access all personal data we hold about you
• Right to correct inaccurate or outdated personal information
• Right to erasure – Right to be forgotten
• Right to restrict processing of your personal data
• Right to data portability
• Right to object to data processing for advertising purposes
• Right to withdraw consent where processing is based on consent, and to use available cookie or ad opt-out tools
• Right to file a complaint with your local data protection authority

CCPA / CPRA Rights – California Residents

• Right to know exactly what personal data we collect, use and disclose
• Right to request permanent deletion of your personal information
• Right to opt-out completely from sale of your personal data
• Right to receive equal service and no discrimination for exercising privacy rights

You may exercise all privacy rights by contacting our official support email listed below.

How to Exercise Your Rights

To exercise any of your privacy rights, please contact us using the email address provided in the "Data Controller Contact Details" section below. We will respond to your request within 30 days, as required by applicable laws.

For requests to access, correct, or delete your personal information, we may need to verify your identity to ensure the security of your data. Please provide sufficient information to allow us to confirm your identity, such as your name, email address associated with your account, and a description of the right you wish to exercise.

If you have a registered account on our Website, you may also access and update certain personal information directly through your account settings.

If we are unable to process your request due to technical or legal reasons, we will inform you and provide an explanation. In some cases, you may need to delete your account and create a new one to update certain information.

11. Data Controller Contact Details

The official data controller responsible for personal data processing:

ArcadeMatrix

Privacy Support Email: [email protected]

12. Data Protection Officer (DPO)

For all GDPR data protection inquiries and formal requests:

DPO Contact Email: [email protected]

13. Policy Updates

We may revise this Privacy Policy periodically. Updated effective dates will be clearly marked.

Your continued use of our website confirms your acceptance of the revised privacy terms.

14. Google Advertising & Publisher References

When Google advertising products are used on this Website, we aim to follow applicable Google publisher and advertising requirements, including providing this Privacy Policy and links to Google’s partner-site disclosures and ad settings.

Google AdSense Program Policies: AdSense Program Policies

Google Ad Manager / Publisher Policies: GAM Advertising Policies